The 12 KPIs every boutique studio P&L should be tracking.
If your reporting stops at bookings and revenue, you're missing the metrics that predict whether the next location works.
Mar 2026Read
Built for boutique studio operators
Operating intelligence for boutique fitness studios.
Growth and operations consulting for Pilates, yoga, barre, and boutique cycling. Built by people who've run studios.
studiopulse.io / scorecard
live
Scorecard
Unit Economics
Retention
Readiness
Studios
Class Occupancy
87%++4.2
Reformer Util.
74%++1.8
Intro → Member
42%++6.1
Visit Freq / mo
8.3++0.4
Cohort Retention · 6-month
▲ 68% M6
Mon 6:00am82%
Tue 6:00am91%
Built for boutique studio operators across Pilates, yoga, barre, and cycling — single-studio owners through multi-unit portfolios.
The gap in this industry
Most boutique studio owners are flying blind.
The software problem
Mindbody, Mariana Tek, and ClubReady tell you who booked. They don't tell you contribution margin per reformer, true CAC, or which instructors actually drive retention.
The consulting problem
Most fitness consultants came up in gyms or CrossFit. They don't understand reformer economics or instructor pay dynamics. Every framework here is native to boutique studios.
$180K+
Avg revenue uplift modeled per new opening
40%
Average admin time cut post-implementation
4
Frameworks: Scorecard, Econ, Retention, Readiness
100%
Boutique-studio focus. No gym consultants.
Services
Three ways to work with us.
StudioPulse Diagnostic
A one-time audit of your studio or portfolio. Scored scorecard, 90-day roadmap, clear read on readiness to scale.
Starts at $3,500Learn more about StudioPulse Diagnostic
Multi-Studio Operator Program
90- or 180-day engagement for two or more locations. Rebuilt unit economics, instructor pay, retention analytics, plus StudioPulse.io.
From $18,000Learn more about Multi-Studio Operator Program
Franchise System Advisory
For franchisors and emerging brands. KPI frameworks, pro forma modeling, franchisee onboarding, L&D architecture.
Custom scopeLearn more about Franchise System Advisory
The method
Four systems. One operating model.
Every engagement runs on the same four-part framework. We adapt the depth — not the structure.
01[SCORECARD]
The Studio Scorecard
Every studio on one screen: revenue, occupancy, equipment utilization, staffing load, intro-to-member conversion.
02[ECON]
The Unit Economics Engine
Live model of revenue per active member, CAC, contribution margin per class, and payback. Tied to real data.
03[RETENTION]
The Retention Signal Model
Weekly early-warning on at-risk members based on cadence, class mix, instructor affinity, and engagement drop-off.
04[READINESS]
The Studio Readiness Index
Whether your studio or brand can support the next unit — and what has to be true before you sign the next lease.
Who we serve
Built for boutique studios. Not gyms.
Pilates Studios
Reformer, mat, Lagree, classical, contemporary. Equipment economics and session-based revenue are native to how we think.
Yoga Studios
Hot, vinyasa, Iyengar, community, retreats. Membership-heavy revenue with strong instructor-community dynamics.
Barre and Cycling Studios
High-frequency, instructor-led formats. We get why losing your lead instructor is existential.
Multi-Modality and Franchise Brands
Multi-unit operators and franchisors. Brand-wide reporting, franchisee onboarding, new-studio pro forma.
Case study
Regional Pilates Reformer Brand
From 4 studios to 9 in 18 months, with a single source of truth.
+62%
Portfolio revenue
-31%
Member churn
2
New studios opened
Four reformer studios on three reporting setups. We rebuilt the unit economics, installed StudioPulse.io as the brand-wide scorecard, and modeled pro forma for two new locations.
Eighteen months later: nine studios, centralized operating cadence, clean cohort retention reporting across the portfolio.
The platform
Consulting clients get the dashboard. Automatically.
Every engagement includes StudioPulse.io — BI built for boutique studios. Real reformer utilization. Real cohort retention. Real instructor-level contribution. Not a rebranded CRM.
Connects to
MindbodyMariana TekClubReadyGlofoxXplor Triib
studiopulse.io / scorecard
live
Scorecard
Unit Economics
Retention
Readiness
Studios
Class Occupancy
87%++4.2
Reformer Util.
74%++1.8
Intro → Member
42%++6.1
Visit Freq / mo
8.3++0.4
Cohort Retention · 6-month
▲ 68% M6
About the founder
RP
Founded by Riley Pearson — Franchise Business Consultant in multi-unit boutique fitness, with prior leadership across cybersecurity engineering, the FBI, and USMC military intelligence. MBA, University of Wisconsin-Madison.
StudioPulse exists because no one else is building operating infrastructure for boutique studios. Software vendors are too generic. Gym consultants don't get the business. Operators deserve both — from someone who's actually run the P&L.
Insights
Writing for studio operators.
Why reformer utilization beats class bookings as a health signal.
Bookings show last week. Utilization predicts next quarter's contribution margin.
Feb 2026Read
8 questions before you sign the lease on location two.
Most operators open the second studio a quarter too early. Here's the bar we use before greenlighting.
Feb 2026Read
The playbook
The Multi-Studio Boutique Operator Playbook.
40 pages on unit economics, instructor pay, retention math, and readiness criteria for the next studio. Written for owners running two or more boutique studios. Free.
- The 12 KPIs every studio P&L should track
- Instructor pay model benchmarks by modality
- Cohort retention math, with worked examples
- Studio readiness scoring and decision criteria
Stop guessing. Start operating.
30 minutes. No pitch deck. Bring your latest Mindbody or Mariana Tek export — we'll look at your numbers and tell you what we see.