Who we serve
Built for boutique studios. Not gyms.
Every framework, every benchmark, every recommendation is built for one of the modalities below. We do not work with big-box gyms, CrossFit boxes, or HIIT bootcamp franchises. The economics are different. The customer is different. The instructor model is different.
Pilates Studios
Reformer, mat, Lagree, classical, and contemporary. Single studio or multi-location. Equipment economics, instructor certifications, and session-based revenue models are native to how we think.
We know the difference between a Balanced Body and an Allegro reformer cycle. We know what reformer payback should look like at 71% utilization. We know why your Stott-trained instructors cost more and stay longer.
What we typically deliver
- Reformer payback period modeling by time slot and instructor
- Instructor certification ladder and pay band review
- Session-based vs unlimited membership mix optimization
- Apparatus and small-group capacity planning
Recent engagement
A 4-studio reformer brand rebuilt their pay model and lifted contribution margin per class by 19% in one quarter.
Yoga Studios
Hot yoga, vinyasa, Iyengar, community studios, and retreats. Membership-heavy revenue with high instructor-community dynamics and a customer base that is deeply loyal until it is suddenly not.
We understand why your Sunday 9am vinyasa instructor leaving is a different kind of business event than a barre instructor leaving. We model that.
What we typically deliver
- Membership-to-drop-in revenue mix optimization
- Instructor-community retention contribution analysis
- ClassPass and Wellhub margin isolation
- Workshop and teacher training revenue layering
Recent engagement
An independent hot yoga studio cut admin time 45% and raised contribution margin 22% in 90 days.
Barre and Cycling Studios
High-frequency formats with instructor-led retention. Members come for the format. They stay for the instructor. We understand why your lead instructor leaving is an existential event, not a staffing inconvenience.
We know how to model class capacity tradeoffs in a 28-bike room or a barre studio with 22 spots. We know which premium membership packages move retention and which just look good in a deck.
What we typically deliver
- Instructor retention as a business risk model
- Class capacity and load-factor optimization
- Premium membership packaging and pricing analysis
- Lead-instructor pipeline and bench planning
Recent engagement
A 2-location barre studio rebuilt their instructor pay model and lifted member retention 28% over 6 months.
Multi-Modality and Franchise Brands
Two or more locations, or franchisors and aspiring franchisors. Brand-wide reporting, new-studio pro forma modeling, franchisee onboarding systems, and franchise development readiness.
We have built the operating cadence and reporting standard for multi-unit boutique portfolios. We know what franchisees need to see weekly, what franchisors need to see monthly, and what the FDD reviewer needs to see annually.
What we typically deliver
- Brand-wide KPI framework and reporting standard
- New-unit pro forma tied to real comparable units
- Franchisee onboarding and L&D architecture
- Franchise development readiness scoring
Recent engagement
A regional reformer brand scaled from 4 to 9 studios in 18 months on a single source of truth.