The 12 KPIs every boutique studio P&L should be tracking.
If your monthly review stops at revenue and class bookings, you are missing the metrics that actually predict whether the next location works.
Mar 14, 2026 · 9 min readRead
Insights
Writing for studio operators.
Long-form pieces on unit economics, retention, instructor management, and franchise readiness. Written for the operator running two or more boutique studios. No fluff. No "scale to seven figures." Numbers, frameworks, and examples.
Latest articles
Why reformer utilization is a better health signal than class bookings.
Bookings tell you what your studio looked like last week. Utilization tells you what your contribution margin will look like next quarter.
Feb 28, 2026 · 7 min readRead
Instructor pay as a percentage of class revenue: the number every studio owner should know.
Across Pilates, yoga, barre, and cycling there is a band where this number should sit. We walk through where it lives by modality and what to do when you are above it.
Feb 12, 2026 · 11 min readRead
The real cost of a ClassPass-heavy revenue mix.
ClassPass is not free traffic. We model the contribution margin difference between a ClassPass visit and a member visit, and where the breakeven sits.
Jan 30, 2026 · 8 min readRead
Intro offer conversion: what 'good' looks like across Pilates, yoga, and barre.
Conversion benchmarks differ by modality. We share the bands we use and the leading indicators that tell you which way conversion is moving before the cohort closes.
Jan 16, 2026 · 10 min readRead
The studio readiness checklist: 8 questions before you sign the lease on location two.
Most operators open the second studio one quarter too early. Here is the financial and operational bar we use before greenlighting a new unit.
Jan 4, 2026 · 12 min readRead
The playbook
Get the Multi-Studio Boutique Operator Playbook.
40 pages. Free. Written for owners running two or more boutique studios.