The method
Four frameworks. One operating model.
Every StudioPulse engagement uses the same four-part structure, adapted to your modality and scale. We adapt the depth. We do not improvise the structure. This is what every Pilates, yoga, barre, and cycling studio we work with goes through.
The Studio Scorecard
A single-page operating read on every studio in your portfolio. Revenue, class occupancy, reformer or equipment utilization, staffing load, intro-to-member conversion, and member visit frequency on one screen.
Built so a multi-studio operator can review all locations in 5 minutes per week. Not a 40-tab spreadsheet. Not a 17-page Mindbody export. One screen.
What you get
- Per-studio scorecard configured to your modality and software
- Brand-wide rollup view across all locations
- Weekly automated refresh from your booking and payment systems
- Operator review cadence and meeting structure
What it tells you
> Studio 03 reformer utilization at 58%. Brand benchmark 71%.
> Studio 07 intro-to-member conversion 31%. Down 9pts MoM. Investigate.
> Brand-wide 6:00am occupancy 91%. Strongest leading indicator. Protect it.
The Unit Economics Engine
A live model of your revenue per active member, cost per acquisition, contribution margin per class, and payback period. Tied to real booking and payment data, not a one-time spreadsheet.
Built native to boutique studio realities. Reformer payback period. Instructor pay as a percentage of class revenue. Intro-offer CAC and conversion. ClassPass and Wellhub margin drag, isolated and visible.
What you get
- Active-member revenue model with churn and frequency inputs
- Per-class contribution margin with instructor pay loaded in
- Reformer or equipment payback period analysis
- Intro-offer CAC and cohort conversion modeling
What it tells you
> Reformer payback period 14 months at current utilization. Target 11.
> Instructor pay = 38% of class revenue. Brand benchmark 32-34%.
> ClassPass mix at 22% of visits. Margin drag = $4.10/visit vs members.
The Retention Signal Model
An early-warning system for at-risk members. Identifies engagement drop-off before the cancellation request comes in, based on visit cadence, class mix, instructor affinity, and booking patterns.
Runs weekly. Surfaces the 30 to 50 members in your studio most likely to churn in the next 60 days, with enough lead time for a manager to actually do something about it.
What you get
- Weekly at-risk member list with risk scoring and recommended action
- Cohort retention curves by acquisition channel and intro offer
- Instructor-level retention contribution analysis
- Studio-wide churn forecast with 90-day visibility
What it tells you
> 47 members entering at-risk band this week. 12 high-confidence.
> Members who book Instructor A in month 1 retain 28% better at M6.
> Tuesday 7pm cohort showing 14% churn lift. Investigate scheduling.
The Studio Readiness Index
A diagnostic on whether your studio or brand can support the next unit, and what has to be true operationally and financially before you sign the next lease.
Scored across financial readiness, operating readiness, talent readiness, and brand readiness. Used by single operators considering location two and by multi-studio operators planning the next three openings.
What you get
- Studio Readiness scorecard with weighted scoring
- New-studio pro forma model tied to your actual unit economics
- Site selection criteria and geographic analysis framework
- Talent and instructor pipeline readiness assessment
What it tells you
> Financial Readiness: 82/100. Cash runway and unit economics support a new unit.
> Operating Readiness: 64/100. Manager bench is the constraint. Hire before lease.
> Talent Readiness: 71/100. Lead instructor pipeline thin. 6-month pre-build.
How the frameworks connect