StudioPulse

Case studies

Real boutique studios. Real numbers.

Every engagement below is a real boutique studio operator. Names are anonymized at client request. The numbers are not.

All case studies

4-Studio Pilates Reformer Brand

4-Studio Pilates Reformer Brand

Scaled from 4 to 9 studios in 18 months on a single source of truth.

+62% portfolio revenue

PilatesMulti-StudioReadiness
Read case study
Independent Hot Yoga Studio

Independent Hot Yoga Studio

Cut admin time 45% and raised contribution margin 22% in 90 days.

+22% contribution margin

YogaSingle StudioOperations
Read case study
2-Location Barre Studio

2-Location Barre Studio

Rebuilt instructor pay model and lifted member retention 28% over 6 months.

-28% member churn

BarreMulti-StudioRetention
Read case study
Coming soon

Premium Lagree concept, 3 locations

Engagement in progress

Coming soon

Multi-state cycling brand, 7 locations

Engagement in progress

Coming soon

Boutique yoga franchisor, FDD prep

Engagement in progress

Featured case study

From 4 studios to 9 in 18 months.

Regional Pilates Reformer Brand · Multi-Studio Operator Program

Studio overview

Four-location reformer brand operating in a single metropolitan area. Stott-certified instructor base. Mixed session-based and unlimited membership model. Running on Mariana Tek with three different reporting setups across studios.

Situation

The operator wanted to expand to 8 to 10 studios over three years but could not get a clean read on which existing studio was actually performing. The reformer payback math was inconsistent. Instructor pay was running 2 to 4 points high. The intro-offer cohort conversion was being measured three different ways across the four locations.

Engagement scope

180-day Multi-Studio Operator Program. All four StudioPulse frameworks deployed. StudioPulse.io installed as the brand-wide scorecard. Two new studio pro formas modeled in months 4 and 5.

What we did

  • Month 1

    Rebuilt the unit economics model from raw Mariana Tek and Stripe data. Established the brand-wide reporting standard.

  • Months 2 to 3

    Deployed the Studio Scorecard across all four locations. Restructured instructor pay model. Installed weekly retention signal review with each studio manager.

  • Months 4 to 5

    Modeled pro formas for two new studios. Ran Studio Readiness Index on the operator and on the talent bench.

  • Month 6

    Both new units approved and signed. Operator transitioned to a monthly executive review cadence on the StudioPulse.io platform.

Outcomes

+62%

Portfolio revenue

-31%

Member churn

+19%

Margin per class

2

New units modeled and opened

"We had four studios and four different versions of the truth. Now we have one. The pro forma we used for studio nine was the same model we used for studio five. That is the difference."

Founder and operator